Your catalogue,
always current.
The live-data backbone for modern retail. Ingest from any source, normalise in a visual recipe, and push a single source of truth to every publisher, channel, and agent that needs it.
Yesterday's CSV is tomorrow's bad decision.
Every retailer ends up running the same shadow pipeline. A nightly export for Google Shopping. A spreadsheet for an affiliate. A different mapping for a marketplace. Something breaks. Prices drift. A product gets discontinued and still shows up for a week.
In the AI age, that shadow pipeline becomes your weakest link. LLM assistants, shopping agents, and comparison engines answer with total confidence. If the data they see is a day behind, so is every booking, click, and recommendation.
One ingestion. Every destination.
Bring any feed.
Shopify, WooCommerce, BigCommerce, custom API, XML, CSV, Google Sheets. The AI ingestion wizard auto-detects your schema and maps every field in one pass.
- ·Platform connectors plus a clean REST API
- ·Schema auto-detect, fields matched intelligently
- ·Scheduled refresh, delta-level change detection
Shape every field.
Visual editor turns raw rows into a clean schema. Drag fields, concat, derive, replace, regex. Enforce currency, category, stock state. Preview against real rows, live.
- ·Dedupe keys, change detection
- ·Conditional logic, transforms, normalisation
- ·Version-controlled per retailer
Every channel. Every shape.
Each publisher, each marketplace, each AI agent pulls the fields it needs in the format it expects. Push via CSV feed, webhook, or live API. One catalogue, many projections.
- ·Google Shopping, Meta, TikTok, Amazon
- ·Self-serve publisher dashboards
- ·LLM-ready API with live freshness stamps
Marketing moves. IT catches up.
Most retailers already have the product data. It's just locked inside the storefront, or scattered across PDFs and spreadsheets. Waiting on IT for a feed is the number one reason digital marketing misses quarter targets.
Merchand's team extracts high-quality, structured product data directly from your site. Titles, prices, stock, variants, images, categories, specs. You get a clean feed in days, and marketing can launch on every channel without blocking IT's roadmap.
- ·Done-for-you setup, included on every plan.
- ·Live, scheduled refresh once it's wired up.
- ·Zero engineering work on your side.
- ·Swap to a direct API feed any time. Nothing locks you in.
If an AI agent asks about your catalogue right now, the answer should be right now.
Every signal, a price change, a stock drop, a new listing, propagates to every subscriber within seconds. No "refresh overnight". No manual re-runs.
Your feed, made smarter in one click.
Every product in your catalogue gets a full AI pass. Titles rewritten for search intent. Descriptions generated on brand voice. Categories auto-mapped to Google taxonomy. Attributes extracted from copy. Errors explained in plain English.
Rewritten for intent.
Grounded in your product data, not hallucinated. Brand-first, keyword-rich, benefit-led, or attribute-packed, your choice.
On-brand, at scale.
Generate clean, channel-ready copy for every product. Give it a voice sample and it stays consistent across thousands of items.
Auto-mapped taxonomies.
Google Product Category, custom_label slots, channel-specific schemas, filled in automatically, reviewable before they go live.
Extracted from copy.
Colour, size, material, gender, age group, pulled out of title + description + specs. Structured fields appear where they should.
Health at a glance.
Missing GTINs, weak titles, bad image URLs, price anomalies. Every issue explained with the fix one click away.
Your data tells us what it needs.
AI watches patterns in your catalogue and suggests transforms: strip the supplier prefix from SKUs, normalise currency, backfill empty fields.
Test every word. Promote what wins.
Run live title and description experiments per channel. Merchand generates variants, keyword-rich, brand-first, benefit-led, short-punchy, measures real click-through, and auto-promotes the winner.
Every product assignment is deterministic. Every click is attributed. Every promotion is reversible.
AI imagery and video, on your brand.
Upload a brand kit once, logo, palette, typography, lifestyle photos. Merchand produces consistent, channel-ready creative across your whole catalogue in one batch. Including 8-second video ads.
Nine creatives, one prompt.
Pick a style, get nine variants per product. Backgrounds composed, product placed, typography and logo applied automatically.
Cinematic, 8 seconds, no shoot.
Turn any product into three distinct video ads with motion, camera moves, and on-brand captions. Ready for Meta, TikTok, YouTube Shorts.
Upload once, applied everywhere.
Per-retailer and per-brand identity: logo, primary/secondary/accent colours, lifestyle imagery. Fed into every generated asset.
Your site tells us when reality moves.
A single JavaScript tag on your product pages captures what customers see, price, stock, availability, and sends it back, HMAC-signed. Any mismatch with what Merchand holds triggers an immediate feed refresh. No daily cron. No stale mirrors.
- ,Tag snippet installs in one line; works with any CMS or framework.
- ,Signed, allow-listed domains, timestamp-bounded. Zero data you don't want us to have.
- ,Drift triggers re-import. Re-import fans out to every subscriber within seconds.
<script src="https://cdn.merchand.io/tag.js"
data-retailer="bbp"
data-key="pk_live_..."></script>
// Detected on /products/sku-8814
// price: £12.49 (feed: £13.99) ⚠
// → signed ping to api.merchand.io
// → Merchand re-ingests sku-8814
// → 412 deltas propagate to 7 channels
// → total elapsed: 2.8s Your brand. Your rules. Your audit log.
Logo & identity
Per-retailer and per-brand logos. Surfaced on publisher feeds, dashboards, and AI-styled creatives.
Per-publisher governance
Decide which publishers see which fields. Pause feeds, rotate keys, revoke access, audit every request.
Click analytics
Track every publisher link. See which products sell, which channels convert, which partners are worth the margin.
Fifteen minutes from paste to live feed.
Add a source URL, let the AI wizard do the mapping, invite your first publisher. That's it.